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NFT markets
NFT markets are websites that list tokens and take a fee. Volume can be painted. Royalties can be switched off. The market is a company plus a contract.
Royalties
A creator fee is only paid if the marketplace enforces it. Another marketplace may not. A royalty is not a law of the chain.
Wash trading
The same person can sell to themselves to print a high price and a busy chart. A high last sale is not demand.
Check who takes a fee on each sale, and whether the collection's contract can change the rules.
Check yourself
Does a royalty always reach the artist?
No. It depends on the marketplace enforcing it.
After this you can treat a spectacular last sale as a claim, not as a market.